In 2019 after completing his army service as a lone soldier in the IDF - Natanel made some big changes to his lifestyle including shifting to a plant based diet. He went searching the country for tempeh and to his dismay it was impossible to buy it in Israel. So he made it his mission to make tempeh himself.
Natanel soaked soy beans in his bathtub...
In 2020, Natanel began to make and sell small batches from his home in Jerusalem. He boiled the soy beans in his parents living room, soaked the soy beans in his bathtub and fermented the tempeh in his bedroom!
Late 2020, Natanel moves into his first facility in Jerusalem.
After lots of hard work...In 2021 something awesome happens that puts tempeh on the map here in Israel...
From 2021-2024 Natanel continues to sell tempeh whilst also completing an Undergraduate Degree from Bezalel Art & Design School in Jerusalem, Israel.
His final design project? An immersive 4 month re-branding design project. Holy Tempeh becomes Holy Plantz.
In 2024, after years of dreaming... Natanel finally makes it to Indonesia - the home & birthplace of tempeh!
Thats all for now. Thanks for joining me on this crazy journey!
Natanel :)
